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Scammers build fake puppy websites that steal photos, copy our pages word-for-word, and even clone our look. This guide teaches you how to spot fraudulent sellers, and how to confirm you're talking to the real Premier Pups.
80%
of online pet ads are fraudulent, per the BBB
Fast
Scammers often create urgency so families pay before verifying the puppy or seller.
Copied
Fraudulent sites may steal puppy photos, breeder names, policies, reviews, and logos.
1,000+
fake seller sites identified in a single year
If you see even two of these, walk away. Reputable sellers and accountable breeders never need to rush you, hide the animal, or demand untraceable payments.
Purebred or designer puppies listed at 30–60% below what every real breeder charges.
These payment methods are nearly impossible to reverse. Real sellers accept credit cards.
They'll send photos but refuse to send a video
"Climate-controlled crate", "customs", "vaccination top-up", all invented after you pay.
"The puppy is stuck at the airport", "another family is waiting", "send money in the next hour."
Pages that read like Premier Pups beside messages with unusual phrasing, odd tenses, or off currency symbols.
Contact page shows only a form. No physical pickup location. Phone forwards to voicemail forever.
A quick WHOIS lookup shows the site is brand-new, often registered in Cameroon, South Africa, or India.